Ms. Samruddhi Zaveri
Representing the fourth generation of the Haribhai legacy, Ms. Samruddhi Zaveri brings a contemporary vision shaped by formal education, industry experience, and inherited wisdom. She completed her Graduate Gemology from the International Gemological Institute (IGI), the esteemed Belgium-based institution, grounding her creative instincts in technical excellence.
Beyond academia, Ms. Zaveri gained valuable exposure working with leading industry players such as Reliance Jewels, where she developed a nuanced understanding of modern consumer expectations and the standards required to create high-quality fine jewellery at scale. This experience sharpened her ability to balance design, craftsmanship, and commercial clarity.
Driven and growth-oriented, Ms. Zaveri led the House into a defining new chapter. Under her guidance, Haribhai Gems—long respected for rare loose gemstones—took its first decisive steps into fine luxury jewellery. This evolution found expression in Jassu Jewels, a sister maison named in honour of Mrs. Jassu, wife of the founder and Ms. Zaveri's grandmother. Managed by Ms. Zaveri, Jassu Jewels represents the jewellery wing of the legacy gem house.
Her design philosophy reflects new-age ambition anchored in old-world values. Moving beyond traditional gold-and-diamond conventions, her creations place coloured gemstones—sapphires, emeralds, rubies, and lesser-celebrated stones such as turquoise, lapis lazuli, and coral—at the centre of design. By allowing colour and character to lead, she has shaped Jassu Jewels into a distinctive and forward-looking brand.
This union of vision, knowledge, and inherited faith in gemstones continues to define a promising future for the House.